Grow by diversifying: The Ansoff Matrix

18th April 2018

‘Don’t put all your eggs in one basket’ is a well-known proverb, but what does this mean in the business world? Diversification.

Businesses shift resources around so that they are less vulnerable to market volatility. Think of it in terms of hedging bets; with all your resources in one place, a dramatic change (in market demand, for example) could leave you in a vulnerable position.